From Belief in Change to Creating Impact

Pioneers of Posture Care Technology in the Arab World

Our Story - A Journey from Reality to Leadership

Our journey began in 2015 from the heart of the sports and educational field, where we closely witnessed real challenges:

• Spread of postural deviations among students and athletes
• Weak societal awareness of the importance of posture
• Absence of accurate and accessible measurement and rehabilitation tools

These observations turned into a mission, the mission into a project, and the project into a leading platform.

Our Development Stages

2015-2016: 1. Community Awareness

In the beginnings of Qawami, our efforts launched from schools and sports clubs, where we focused on building real awareness about the importance of good posture:

• Organizing intensive educational campaigns for students and athletes
• Implementing sports and awareness activities that promote healthy behaviors
• Integrating postural education within the national Read campaign events
• Establishing community partnerships under the patronage of the Beheira Governorate to support local outreach

This stage was the cornerstone in building a direct relationship with the community, transforming awareness from an idea into an impactful field practice.

Specialization: From General to Specific (2017)

By 2017, our vision evolved from general awareness to practical specialization, and our scope of impact expanded to include more specific and needy segments.

Strategy Reorientation

• Focusing efforts on schools and sports teams as vital environments for early detection of postural deviations
• Realizing the need for practical measurement tools that support awareness campaigns and turn them into trackable results
• Transitioning from theoretical education to practical field application

Digital Expansion and Community Building

• Launching our YouTube and Facebook channels to spread postural awareness on a national scale
• Producing continuous educational content addressing various ages and levels
• Building an interactive community of individuals interested in posture health and fitness, sharing knowledge and promoting a culture of prevention

This transformation was not just an expansion of means, but a strategic step towards building an integrated system combining science, application, and societal impact.

Technological Transformation: From Traditional to Digital

With the expansion of awareness and application, we faced a fundamental challenge: the inadequacy of traditional measurement tools, which were either complex, unavailable, or lacking accuracy.

Here began the most exciting phase of our journey: the digital transformation.

A Tech Revolution Led by Image and Question

Thanks to our background in developing technological solutions, we launched the first Arab application for measuring and monitoring postural deviations, operating via web and mobile, transforming the measurement process from a complex procedure to an easy and safe self-experience.

• Accurate postural analysis using the phone camera
• Supporting visual analysis with a smart questionnaire considering lifestyle, symptoms, and daily behaviors
• Accuracy up to 95% thanks to artificial intelligence algorithms
• Simple interface allowing self-examination in less than 5 minutes
• Interactive reports contributing to follow-up and therapeutic guidance

This integration of image and question enables Qawami to provide a comprehensive assessment, not just focusing on form, but also considering function and context, making the analysis more realistic and effective.

The Biggest Challenge: The Skills Gap

As our work expanded and the demand for posture care services grew, a fundamental challenge emerged: the lack of qualified personnel.

A Real Professional Dilemma

• A severe shortage of specialists in postural awareness, measurement, and rehabilitation
• Absence of accredited training programs preparing cadres capable of providing accurate and effective services
• An urgent need to build a new generation of specialists combining scientific knowledge and technical skill

This challenge was not an obstacle, but a motivator for us to expand our vision, moving from providing service to building an integrated training system, reshaping the future of the specialty in the Arab world.

Institutional Recognition: A Quantum Leap (2025)

By the beginning of 2025, we achieved a significant milestone reflecting our project's credibility and societal impact:

National Strategic Partnership:

• Qawami was selected as one of the companies in the sports technology business incubator under the umbrella of the Ministry of Youth and Sports
• Funding: Academy of Scientific Research and Nile University
• Appreciation and recognition of our pioneering project and its societal impact

Our Vision and Mission

Our Vision

Our Mission

Why Qawami?

Because we do not just offer digital tools or theoretical content, but build an integrated system that combines:

• Smart postural analysis using artificial intelligence
• Accredited professional training to build specialized cadres
• Continuous community awareness through visual and field content
• Easily accessible digital services covering individuals and institutions

Our Core Values

What Distinguishes Us

Technological Edge

• The first Arab platform to use AI for posture measurement
• Up to 95% accuracy in analysis
• Self-examination in just 5 minutes

Comprehensiveness

• Solutions for individuals, institutions, and education

Remote Services

• Continuous follow-up and interactive reports

Certificates and Accreditations

• EGAC certificate from the National Accreditation Council
• Partners in the Ministry of Youth and Sports business incubator
• Accreditation from the Academy of Scientific Research and Nile University

Our Team

We are a group of specialists in technology, motor rehabilitation, and health management, working together to achieve the Qawami vision:

• Bahaa Fathi - Founder & CEO: An expert in developing digital and administrative solutions, leading Qawami's vision towards integration between technology and professionalism.
• Ahmed El-Sayed - Technical Development Manager: A specialist in artificial intelligence and digital analysis.
• Mohammed El-Madbouly - Training Manager: An accredited measurement specialist responsible for designing training programs and monitoring content quality.

We believe that teamwork is the foundation of innovation, and every step we take is built on science, experience, and real passion.

Qawami's Promise

Join Our Journey

Whether you are an individual seeking to improve your health, a specialist looking to develop, or an institution aiming to improve the health of its members - we are here for you